AIVA Revolution: SmartSocial

At the core of modern guest engagement sits SmartSocial, AIVA’s intelligent, unified social communication system designed to centralise and automate direct messages across the platforms your guests use most.

From Instagram and WhatsApp to Facebook Messenger, SmartSocial ensures every enquiry is acknowledged, every lead is captured, and every conversation is delivered with speed, accuracy and brand consistency.

In a digital environment where conversations happen in seconds, SmartSocial guarantees that your venue never misses a moment.

The Intelligence Behind Every Interaction

SmartSocial is powered by a dedicated, venue-specific Large Language Model (LLM), a constantly evolving digital engine trained on your real content and brand voice.

It doesn’t guess; it understands.

It doesn’t approximate; it adapts.

It learns from your menus, pricing, event details, tone, and guest interactions to communicate with confidence and clarity across every social channel.

Using contextual natural language understanding (NLU), SmartSocial recognises intent, identifies priorities, and delivers precise, natural responses in real time. It’s the intelligence layer that turns everyday direct messages into meaningful, high-conversion conversations.

This isn’t just faster communication.

It’s the next step in digital hospitality, where every interaction becomes consistent, personal, and effortlessly on brand.

Deploy Fast. Manage Simply.

SmartSocial is designed for fast rollout and operational ease.

Once connected to your social channels, it begins learning immediately and can start responding the same day. Content can be updated on demand, ensuring your responses are always current and aligned with your latest offers, events, and packages.

SmartSocial also integrates seamlessly with the wider AIVA ecosystem,  transforming every interaction into structured data inside SmartAnalytics for clarity, performance tracking and improved conversion.

From the moment it goes live, SmartSocial delivers immediate, tangible value: faster responses, higher enquiry capture, and meaningful reduction in missed or overdue messages.

Key Product Benefits

Accurate. Instant. Fully Centralised.

🔵 Unified social inbox: Centralises Instagram, WhatsApp and Facebook Messenger

🔵 Automated 24/7 replies: Consistent, always-on engagement

🔵 Brand-specific LLM: Trained on your unique content and tone

🔵 Lead capture & tagging: Categorise enquiries by event, date, budget or interest

🔵 Multi-site roles & permissions: Control access across venue teams

🔵 Audit logs: Track every interaction with full visibility and compliance

🔵 GDPR compliant: Secure data handling and guest consent controls

🔵 Integrated analytics: Feeds SmartAnalytics for actionable insight

🔵 Easy content updates: Train and refine instantly when messaging changes

SmartSocial delivers genuine operational confidence, ensuring every guest receives a timely, informative, and brand-aligned response, regardless of where they make contact.

A Social Front of House That Never Misses a Message

Every direct message represents intent.

A guest sending a pricing question through Instagram, a corporate enquiry via WhatsApp, or a follow-up in Facebook Messenger is signalling real interest, but only with a response fast enough to capture it.

SmartSocial eliminates traditional gaps in social engagement:

• No switching between apps
• No lost messages
• No missed enquiries overnight
• No bottlenecks during peak trading

It elevates your responsiveness, protects your reputation, and converts more social conversations into bookings.

Conclusion

AIVA SmartSocial represents a new era of social media engagement for hospitality a responsive, intelligent, always-available system that protects every opportunity and elevates every conversation.

By combining speed, accuracy, and consistent brand representation, SmartSocial empowers venues to respond faster, convert more enquiries, and maintain a high level of guest confidence across the social platforms they rely on daily.

Because in modern hospitality, conversations don’t wait and neither should you.