Blog
AIVA Revolution: SmartAnalytics
3rd November 2025
In hospitality every interaction counts, but for many venues, understanding how guests are engaging digitally has been a real challenge, until now.
AIVA Revolution SmartAnalytics is built to work seamlessly with AIVA’s digital front of house platform — including SmartConcierge, SmartMail, and SmartSocial — bringing together every guest enquiry, message, and conversation into one intelligent insight platform.
By analysing inbound communications across all AI-powered channels, SmartAnalytics delivers a complete, real-time view of how prospective guests engage with your venue online. From satisfaction tracking to sentiment analysis, it transforms raw data into decisions that drive revenue and enhance guest experience.
Traditional hospitality systems report on bookings, not behaviour. SmartAnalytics gives you visibility into what happens before and after a booking — the conversations, questions, and intent signals that shape guest choices.
For the first time, venues can:
This is data that works as hard as your team, giving you actionable insight from every digital interaction.

| Feature | What It Does | Why It Matters |
| Customer Satisfaction Analysis | Tracks engagement outcomes and response quality across AIVA channels. | Understand how effectively your digital front of house delights guests. |
| Inbound Interaction Insights | Maps how prospects navigate between chat, email, and social platforms. | Invest in the channels that deliver the most qualified enquiries. |
| Trend & Sentiment Analysis | Uses AI to surface trending questions, topics, and sentiment shifts. | Anticipate guest needs and refine your communication tone. |
| FAQ & Gap Mapping | Identifies frequently asked questions and missing AI responses. | Strengthen automation accuracy and improve guest self-service. |
| Historical Conversation Search | Allows easy retrieval of all AI-handled guest interactions. | Track performance over time and build richer customer profiles. |

SmartAnalytics is evolving beyond insight to predictive engagement — enabling your venue to take action based on guest state and intent.
Coming soon:
These developments will let you close the loop between understanding and action — turning analytics into automated, AI-driven marketing that’s always relevant, always on brand.
| Attribute | Benefit |
| Unified Guest Intelligence | One view of all conversations across digital touchpoints |
| Actionable Insight | Clear metrics that guide smarter marketing and operations |
| Continuous Learning | AI that refines itself with every new interaction |
| Hospitality-Specific AI | Models trained on industry data, not generic templates |
AIVA SmartAnalytics gives hospitality teams the power to see — and act on — what truly drives guest engagement. It’s not just analytics; it’s intelligence with purpose, designed to elevate every guest interaction and make the most of the business opportunities offered by AI and automation.