MARKETING · B2B SAAS · REMOTE, UK

Marketing Manager

Turn AIVA’s hospitality story, one intelligent platform and real customer
proof into qualified demand.

The role, and where it sits

AIVA Revolution is building the AI-powered operating system for modern hospitality. Our platform brings guest engagement, employee intelligence and operational workflows together in one connected system — helping hospitality businesses deliver exceptional service at scale and drive stronger performance.

This role shapes how the market understands that platform, and turns AIVA’s story, campaigns and customer proof into commercial growth across the UK and Europe. You’ll work in a lean, hands-on, AI-first team, partnering closely with Sales, Product and Customer Delivery.

Engage

Create exceptional guest experiences across every channel.

Empower

Give every employee an AI advantage and consistent knowledge.

Operate

Run a smarter hospitality business, with clearer insight.

Role at a glance

Reports to
Daniel Banks, Director of Sales, GTM & Channel

Location
Remote within the UK

Compensation
Up to £45,000 base salary, plus up to £15,000 performance-related bonus

Focus
Demand generation, sales enablement, product marketing, customer advocacy, market activation

What you’ll own

Demand & enablement

Generate qualified demand.
Plan and run integrated campaigns across ABM, email, paid digital, social, content, webinars and events.

Equip the commercial team.
Build sales decks, one-pagers, proposal templates, industry packs, demo guides, battlecards and objection-handling tools.

Own product and industry messaging.
Translate Engage, Empower and Operate into a clear platform story for hotels, venues, restaurants and other priority segments.

Activate partners.
Develop co-branded campaigns, webinars, sales kits and content that help priority partners create and progress opportunities.

Brand management.
Manage AIVA’s social media channels and PR agencies across Europe and the US, and build the Founder and CEO’s personal brand as a route to trust, reach and demand.

Proof & performance

Build customer proof.
Turn successful deployments into testimonials, case studies, references and campaign assets through the Customer Reference Programme.

Improve digital conversion.
Manage website and landing-page content, SEO and GEO priorities, campaign journeys and conversion optimisation.

Manage day-to-day marketing operations.
Own the campaign calendar, budgets, briefs, agencies and weekly reporting, keeping activity focused on commercial outcomes.

Measure contribution.
Connect spend and activity to qualified meetings, opportunities and pipeline, then scale, improve or stop work based on evidence.

Your first 90 days

01–30: Learn & prioritise

Complete hospitality, platform, customer and competitive onboarding. Audit active campaigns, website journeys, collateral, data and the asset library. Agree the first 90-day plan, audiences and scorecard.

31–60: Launch & enable

Launch the first integrated campaign and partner activation. Deliver priority sales enablement assets, establish the customer advocacy cadence and implement clear campaign-to-CRM tracking.

61–90: Prove & repeat

Report qualified meetings, opportunities and pipeline by channel. Improve conversion using early evidence, document a repeatable campaign rhythm and set the next quarterly plan and budget priorities.

How success will be measured

Final targets and ramp plan will be agreed before appointment. Success will be measured through a commercially focused scorecard, including:

Marketing-sourced and marketing-influenced qualified meetings, opportunities and pipeline.
Conversion performance across campaigns, landing pages and priority digital journeys.
Sales adoption and commercial impact of enablement assets, industry packs and competitive guidance.
Customer testimonials, case studies and reference assets created and activated, plus partner marketing activations and the opportunities they help generate.

What you’ll bring

Essential

At least five years’ relevant B2B marketing experience, ideally in SaaS or technology, with evidence of building qualified demand and supporting revenue growth.
Hands-on campaign experience across several of ABM, email, paid digital, organic social, content, webinars, events and nurture programmes.
Strong product-marketing judgement: the ability to simplify a broad platform, sharpen positioning and create useful commercial stories without losing substance.
Clear, persuasive writing across campaigns, websites and sales collateral.
Commercial measurement skills, including attribution, funnel conversion, pipeline reporting and budget optimisation.
The organisation to manage multiple campaigns, stakeholders, freelancers and deadlines while maintaining quality and brand consistency.
A hands-on, entrepreneurial approach suited to an early-stage team where strategy, systems and assets are still being built.

Useful, not essential

Experience marketing to hotels, wedding venues, event spaces, restaurants or other hospitality businesses.
Experience in a startup, scale-up or lean marketing function, personally creating as well as commissioning work.
Familiarity with hospitality technology, CRM, PMS, payments, bookings, guest communications or operational software.
Experience with partner or channel marketing, customer advocacy programmes or international market activation.
Professional working proficiency in a second European language — French, Spanish, Italian, Dutch, German or Portuguese.
Practical use of AI and automation to improve research, content production, personalisation, campaign operations and reporting.

Why AIVA

Built for hospitality, by hospitality. AIVA brings guest engagement, employee intelligence and operational workflows together in one connected system. Through Engage, Empower and Operate, hospitality businesses create exceptional guest experiences, give every employee an AI advantage, and run smarter operations.

You’ll shape how the market understands AIVA’s connected platform, and turn its hospitality story, campaigns and customer proof into commercial growth across the UK and Europe.

What you can expect

Fully remote working within the UK, with a base salary plus performance-related bonus.
The opportunity to build the marketing function around a platform solving real hospitality challenges.
A high-ownership role with direct access to commercial, product and customer insight.
Equity may be available for exceptional candidates, with significant scope to grow your responsibility, team and career as AIVA scales.

Interested?

Please apply with your CV and a short note describing a B2B campaign, marketing programme or function you helped build, what commercial outcome it created, and what you learned. Links to relevant work are welcome.

If the role fits your strengths but you don’t meet every point, we would still like to hear from you.